Growth is critical for all businesses to improve long-term competitiveness and profit margins. As growth drives economies of scale,
businesses have the capability to produce greater output with fewer resources. To achieve growth requires a strategic approach with
careful planning and a deep understanding of existing and potential markets. Scaling up represents an accelerated version of growth. This
systematic approach is often used to capitalise on innovation opportunities.
XPON Technologies Group, a cloud-based marketing technology company, joined Leaders back in 2011. This association was initially driven by the desire to scale the business at a national and international level.
Throughout the journey, XPON has achieved significant growth. This culminated in a highly successful Initial Public Offering on the ASX in 2021, which has enabled XPON to further invest in innovation and unlock new markets.
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